Brief Description
Students learn a lesson in media literacy!
Objectives
Students analyze current campaign TV ads and literature. They identify the ad by "type." They learn to look beyond the ad to understand its intended purposes and its real content.
Keywords
election, campaign, advertisement, media literacy, president, critical thinking, citizenship
Materials Needed
a variety of print and TV (video) campaign ads
Lesson Plan
This Project Vote Smart: Types of Ads lesson in media literacy introduces students to different types of political ads (negative ads, warm and fuzzy ads, and more). The lesson provides questions that challenge kids to think critically about the ads they are seeing this campaign season.
Assessment
Students write a paragraph analyzing one of a group of ads.
Lesson Plan Source
Education World (with resources from Project Vote Smart)
National Standards
Social Sciences:
NSS-C.K-4
NSS-C.5-8
NSS-C.9-12
NSS-USH.9-12.10
Language Arts:
NL-ENG.K-12.6
